I am an award-winning media producer, digital strategist, and operations leader with a track record of transforming organizations from the inside out, through streamlining workflows, integrating emerging technologies, and improving customer experiences.
As a two-time Webby Award-winner with expertise spanning content strategy, product development, and automation integration, I have lead innovative digital initiatives that enhance user journeys, elevate market positioning, and drive operational excellence. My thinking style is empathy-driven, user-centric, and systematic, which allows me to synthesize complex ideas and data into structured, actionable, and scalable strategies.
With my passion for making technology more accessible and impactful, I empower teams to embrace digital evolution, ensuring organizations thrive in an era of rapid change.
Work History
CONDÉ NAST
Assistant Editorial Producer
Sept 2016 - May 2017
YAHOO!
Social Media Producer
Oct 2017 - May 2019
AYA PAPER CO
Digital Advertising Strategist
Aug 2019 - Oct 2020
GETTY MUSEUM
Digital Media Lead
Jan 2021 - Present
New Opportunities Await!
2025
Core Skills & Competencies
Content Design
Structuring and developing content strategies that align with user needs and business objectives.
Project Management & Operations
Coordinating cross-functional teams, meeting deadlines, and optimizing processes.
User-Centric Problem Solving
Addressing challenges and improving operations to drive customer success.
Data & Performance Analytics
Using Excel, Google Sheets, and data visualization tools to measure impact.
Leadership & Team Management
Overseeing workflows, providing training, and optimizing team performance.
UX Writing
Crafting clear, concise, and engaging content for digital interfaces to enhance user experience.
Research & Evaluation
Conducting qualitative and quantitative research to assess project impact and optimize strategies.
Cross-Functional Collaboration
Working across creative, technical, sales, and marketing teams to enhance strategy.
Advertising & Media Execution
Experience with media buying, ad placements, and campaign optimization.
Projects
GettyGuide App Launch
Mesopotamia Immersive Website
Getty Website Redesign
High-Volume CMS Migration
GettyGuide App Launch
Context:
Getty needed to develop an intuitive mobile guide to replace the pre-pandemic audio guides—only available on in-house iPods—to improve accessibility, engagement, and user experience while maintaining visitor safety during COVID-19.
My Expertise:
- UX problem-solving
- Research & evaluation
- Data reporting & performance analysis
- Content development
- Project management
My Contribution:
- Evaluated early iterations of GettyGuide
- Designed a research-driven UX strategy to optimize app layout, accessibility, and engagement features
- Managed ongoing user testing and analytics tracking to ensure continued optimization
GettyGuide App Launch: Approach & Results
Research Methods
Virtual and in-person user interviews, analytics from prior digital visitor tools, and competitive benchmarking
Obstacles
Limited existing digital infrastructure, UX challenges, and the need for iterative user testing during pandemic lockdown
Implementation
Process: Wireframing, content integration, usability testing, and iterative UX refinement
Collaborators: UX Designers, Content Developers, Data Analysts, IT Team
Structure: Agile sprints, iterative user testing, and continuous feedback loops
Iterations: Regular user feedback sessions, performance tracking, and app feature enhancements
Results
Deliverable: GettyGuide app with interactive audio, video, and text content
Impact: 35% increased usage of GettyGuide as mobile app compared to previous iPod guides, 93% GettyGuide users say the experience enhances the museum visit, 59% GettyGuide users say the app helps them learn more about the art, and improved accessibility compliance compared to previous iPod guides
increased usage of GettyGuide as mobile app compared to previous iPod guides
GettyGuide users say the experience enhances the museum visit
GettyGuide users say the app helps them learn more about the art
Mesopotamia Immersive Website
Context:
Due to the COVID-19 pandemic, Getty was unable to open the highly anticipated Mesopotamia exhibition, developed in collaboration with Musée du Louvre. Getty needed a rich, digital alternative—a compelling and immersive online experience—to ensure global audiences could still engage with the ancient artifacts and exhibition contents.
My Expertise:
- Content development
- UX problem-solving
- Project management
- UX design & writing
My Contribution:
- Strategized and developed written content to create cohesive narrative
- Wrote and edited text all elements
- Co-produced the virtual storytelling experience, guiding the integration of text, high-resolution imagery, and interactive features
Mesopotamia Immersive Website: Approach & Results
Research Methods
Competitive analysis, virtual and in-person stakeholder interviews, user research on digital engagement
Obstacles
UX challenges integrating high-resolution imagery, video, text, and self-guided navigation
Implementation
Process: Storyboarding, media production, drafting text, wireframing, media integration, usability testing, and iterative UX refinement
Collaborators: UX Designers, Imaging Specialists, Web Developers, Content Strategists
Structure: Agile workflow, iterative feedback cycles
Iterations: Adjustments to navigation, improved contextual storytelling elements
Results
Deliverable: An award-winning immersive website, MESOPOTAMIA
Impact: 2 Webby Awards - People's Voice Winner and Best in Websites and Mobile Sites
Behind the Scenes
Scanning of part of the gallery
Photogrammetry provides a 360 digital image
Photogrammetry rig, capturing the gallery in 3D
Installation view of Statue of Prince Gudea
Getty Website Redesign
Context:
Getty's website, despite periodic updates, remained rooted in an early 2010s design and user experience. This presented visitors with many frustrations including outdated UX/UI, poor mobile responsiveness, and accessibility gaps. A redesign was necessary to better reflect the museum's modern vision and meet the expectations of today's digital audience.
My Expertise:
- UX research
- Content design
- Content strategy
- Project management
My Contribution:
- Conducted page audits, accessibility evaluations, and user testing to inform the redesign
- Developed wireframes, information architecture, and a content style guide
- Integrated user research findings to refine navigation and accessibility
- Conducted iterative testing and synthesized data-driven recommendations
Getty Website Redesign: Approach & Results
Research Methods
User interviews, web analytics, accessibility audits
Obstacles
Legacy architecture, resistance to change, need for seamless user transition, balancing stakeholder input with user-centric design principles
Implementation
Process: Wireframing, content restructuring, A/B testing, SEO enhancements
Collaborators: Product Managers, UX Designers, Software Engineers, Content Editors
Structure: Agile sprints, iterative design refinements
Iterations: Adjusted layouts based on heatmap analysis, refined search filters for improved discoverability
Results
Deliverable: Fully redesigned website with enhanced UX/UI
Impact: Improved accessibility compliance, enhanced user satisfaction ratings, reduced bounce rate by 30%, increased time-on-site by 25%
Before
After (in Figma)
High-Volume CMS Migration
Context:
In an effort to modernize its digital infrastructure, Getty adopted a new custom CMS platform—which required a massive content migration. The existing migration process was manual, time-consuming, and error-prone. Revamping and automating this process was necessary to minimize disruption and optimize performance.
My Expertise:
- Research & evaluation
- Content management systems
- Workflow optimization
- Project management
My Contribution:
- Conducted efficiency evaluations to inform process optimization
- Developed and managed project schedule using milestone and phase-based planning
- Created a centralized migration framework to standardize content transfers
- Created documentation and training materials to onboard team members and stakeholders efficiently
High-Volume CMS Migration: Approach & Results
Research Methods
System audits, workflow analysis, interviews with content editors and stakeholders
Obstacles
Legacy content formatting issues, staff unfamiliarity with new system, and need for seamless transition
Implementation
Process: Automated content mapping, workflow documentation, team training, QA workflows, iterative testing
Collaborators: Product Managers, UX Designers, CMS Engineers, Content Editors
Structure: Agile methodology with phased rollouts
Iterations: Regular updates based on editor feedback, performance benchmarks, and usability improvements
Results
Deliverable: Migration framework, standardized content structure, automation scripts
Impact: Reduced migration time by 40%, improved accuracy of transferred content, streamlined editorial workflow
Content Mapping for Getty.edu CMS
Final Thoughts & Next Steps
Reflection
This portfolio reflects my expertise in leading teams, optimizing digital operations, and enhancing audience engagement. My ability to analyze data, collaborate across departments, and drive innovative solutions aligns with the evolving landscape of media operations and digital transformation.
Future Opportunities
I look forward to opportunities where I can:
- Leverage my leadership skills to manage teams and operations.
- Apply my data-driven approach to enhance project performance.
- Optimize operational workflows to drive efficiency and growth.
Next Steps
I welcome the opportunity to discuss how my skills and experiences align with the needs of your team!
Email: isoke.cullins@gmail.com
Hi 👋 I'm Isoke!